Thursday, November 11, 2010

Google Yourself for FUN ... Identity Branding

Googling Yourself, along with Identity Branding is one of the newest trends ... well, not really, Identity Branding has always been around... not the "Googling" part, but now that the Internet and Google has taken over a large portion of business marketing, branding has changed dramatically. If you are a business owner that started your business back in the early 1990's, your online marketing strategy is now outdated!

Welcome to 2010! You have to change with the times if you want to keep YOU and YOUR business image fresh. By using Online Marketing Strategies and the latest ideas following the newest trends YOU will keep up to date in the business world.

Google and all the other major search engines have quickly changed the way we look identity branding and you must discover the latest innovations for your business, otherwise you might be passed over by potential customers. No one wants that.

The reality of business is that many times it is YOUR business image that sells and YOUR good name is what brings customers back day after day... that my friends, is called brand marketing. You can easily lose all your business investment in an instant if you don't keep your identity brand name fresh and in your customer's minds. It may be unfair, but that's the reality of business.

Brand marketing is a business strategy... here are several factors that you need to pay attention to be a success in the business world:

• The internet has no down time... because there is always someone on the web "Googling" no matter what time it is around the world. When it comes time for one user to log off to go for work or to get some sleep, there will probably be someone from a different time zone that will log on. If you think about YOUR brand name it should international in scope and not only suitable for your own country.

• The web has become interactive ... how cool is that? People can now share anything in the internet such as opinions, suggestion, moods ... virtually anything about themselves. YOU, as a business owner, can take advantage of this interactive feature to express the identity of YOUR business. Identity Branding is made easy because of this interactive feature. You can easily establish a name for YOUR business and look for ways to spread the name of your business worldwide. Actually, there are many ways to introduce your business into the marketplace. The key is to know what is best for your business ... many times that is where a professional marketer comes in handy. You may become overwhelmed with all the possibilities at times. Care must be taken because the Internet can also a two edged sword ... it can also bring YOUR NAME a "bad" reputation ... percieved bad service to a customer ... and your name can easily be spread over the internet through forums and social networking websites.

• Multicultural web... "Googling" is a universal language ... LOL! The world of the internet literally means worldwide! It does not judge what your culture is, folks surf the net anytime, anywhere as long as they want ... there are no boudaries. People all over the world are the same. In this case, if you are creating identity branding, you need focus on your target audience.

Identity Branding via the internet provides you with a boatload of opportunities.